Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products
1) Website Focus Make sure your site is focused on a specific category of products. I cannot stress this enough. The editors will often check to see if your site features products that are in the same category as your product press release. This is one of the key ways you can get free publicity for your products. Because when you send out a press release on a new product, the editors will check your site to make sure that you offer similar products. Once they see that you offer a wide range of products in this same category, you will greatly improve your chances for getting free publicity for your products and website. 2) Target the right magazines for your products I have talked to many people who are tempted to send out their press releases to every magazine available. I strongly advise against doing this. It is simply not effective and can even upset the editors when you send them information unrelated to their audience. It also reduces your chances of getting in the magazines if you are sending out press releases to every magazine category. The key is to stick with the most targeted magazines for your products and only email them with your product announcements. 3) Be consistent and patient while emailing the editors It is very important to be consistent when you email the editors. Try to introduce a new product on a monthly to bi-monthly basis to the editors of the magazines. If you do it on a consistent basis before you know it, one of your products could be picked up in one of the magazines. It is also important to be patient with the process. You may not here anything for a few months and then all of a sudden you will find out that a magazine picked up your press release and is running it. On average it takes print magazines a month to three months to print your press release. For online magazines you could have your press release picked up within days or weeks. That is why it is important to target both. 4) Be prompt to an editor's request Be prepared when the editors contact you. Many times an editor will want to contact you and ask some basic questions about your company. Another reason they might contact you would be to include your product in their next issue. When this happens the editor will ask you for a 300 dpi photo of your product to be e-mailed to them so they can put it in the magazine. Through the years of doing e-mail press releases, I have learned to contact my suppliers before I send out a press release and ask them for a 300 dpi photo. I keep the photo(s) on file in a computer file folder marked "editor's photos." They are easy to retrieve, and since I already requested the picture ahead of time, I can just retrieve it from my file and send it to the editor within minutes of the request. 5) Follow up with a thank you note whenever you receive free publicity Whenever you receive free publicity send a thank you note to that editor to let them know how much you appreciate the write up. This is also a good opportunity to let them know how the ad is working for you. The editors love to hear about the success you are having with their magazine. To find out more about getting free publicity for your products and site visit http://www.productpressrelease.com Dianne Beiermann is a results-driven internet marketer and online business owner. Dianne Beiermann is one of the leading experts in press release marketing for online businesses. Productpressrelease.com specializes in assisting individuals and businesses with obtaining free publicity for their products and website. You can visit their site at http://www.productpressrelease.com or call 1-800-371-3945.
Related News
LeadPro Email Marketing Adds Partner Friendly Features to Automate ... - Live-PR.com (Pressemitteilung)
Email marketing 'can help develop customer relationships' - Business Strata - Business News
Expert: Use email marketing to nurture current customers - Digital Response Media
Email marketing 'should go beyond open rates' - Digital Response Media
Is your online marketing agency a dud? - SmartCompany.com.au
Is your online marketing agency a dud?SmartCompany.com.au, Australia -Sep 3, 2008Email marketing: Email is the underpinning on any good online marketing campaign, and your agency needs to be proficient in creating, sending and reporting ... |
Dylan Boyd to Chair The Email Experience Council's Nonprofit ... - PR-CANADA.net (press release)
Director, Email - Seattle Times
Director, EmailSeattle Times, United States -Sep 3, 2008If you are an analytical marketer with extensive experience in e-mail, you could be responsible for managing an extensive, dynamic email marketing program ... |
Leading Online Retailer 'The Parent Company' Centralizes Email ... - MarketWatch
Maxymiser launches email optimisation software - E-consultancy (press release)
Maxymiser launches email optimisation softwareE-consultancy (press release), UK -17 hours agoCritically, our new email optimisation software allows organisations to optimise email marketing campaigns automatically without marketers requiring any ... |
How to Capture the Growing Value of Email Marketing - PRarticle.com (press release)
|
|
 |
|
|
RELATED ARTICLES
7 Great Email Habits for the Beginning Internet Entrepreneur
If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. E-mail is your way of communicating with people and potential customers, so developing good e-mail habits early on is very important.
Email Marketing 2005?Do?s & Don?ts
Email Marketing 2005?Do's & Don'ts
Creative and Profitable Ways to Use Autoreponders
An interested visitor who has been strolling through your
site has finally come to just what she is looking for and
is about to make a purchase. It's a sunny afternoon, and
her cat, who happens to be sitting on the moss under the
visitor's large fifty-year-old snow-rose bonsai tree,
suddenly jumps down, and the priceless tree topples over.
Wise Ways To Build Your Email List
Just about every successful Internet Marketer will tell you that, "The money is in the list". But, how do you go about building a good-sized email list? Here are several wise ways that you can use to start building your own large list of email addresses.
Signature Files: The Easy Way To Create More Business
If you do business as an affiliate, then you're constantly concerned with getting your name and your business information out there. You probably send a lot of e-mails, post on message boards, and submit articles to business e-zines. These are great techniques for making contacts, but are you taking full advantage of the visibility these forums create?
The Magic Of Email
These days email is taken for granted and used perhaps
without fully appreciating its power.
A Cool Email Communication Tip
If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. First you would try to figure out what "Big Bear" and "Giant Eagle" meant. You would surmise that these must be important names because they are capitalized ? but you still don't have enough information to go on.
Consumer Thinking and Email
In an article based on research done by emaillabs, MarketingSherpa reports that on average, readers spend between 15-20 seconds reading email they chose to open.
Success Guaranteed With Your Opt In List
Some time ago I was thinking about the best and most foolproof way to earn great income on internet. I came to conclusion that success in internet marketing can be reached with my own opt in list. That is why I wrote this article.
Email Microtargeting
Email marketing is undergoing rapid changes. Now, more than ever, both the creative and demographic selection and targeting of a message must be highly relevant and qualified.
Email List Management
How do you get the most out of your list?
Why Autoresponders Are An Essential Tool For Your Business
Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?
Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers
Do you publish an e-zine or newsletter?
If you answer yes, you may already know how difficult
it is to build your subscribers' list.
Autoresponder Services that Boost Your Business
In the world of ecommerce, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors. It is not enough that your site is impeccably designed or has the latest in animation or content. You should focus your efforts not only in attracting visitors but also in leading them to make a purchase. There are dozens of marketing strategies you can use to attract more buyers and pump up your sales. One of them is by establishing an excellent and professional reputation for prompt and efficient response.
Five Profitable Ways To Use Your Follow Up Autoresponder
What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders.
Are Opt-in Email Lists Still Valuable in this SPAM Age?
One of the things that the introduction of blogs has done is to cause an exodus of sorts from email newsletters or ezines to online publishers simply publishing the information on their blogs.
8 Quick, Hot Reasons You Should Offer an E-mail Course Today
1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses are everywhere -- old articles, interviews, information from doing research. You only need to know how to organize them and make the content easy to understand and follow.
DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase
Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment.
DoubleClick's metrics
To Personalize Or Not To...That is the Question
If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages.
4 Time-Saving E-Mail Tips!
E-Mail is still the most widely used Internet tool available today. Virtually everyone who has Internet access has an email account, and for the Internet Marketer this opens up a huge possibility for more business.
|