5 Ways to Get Better Email Marketing Data Quality at Point of Collection
Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries. We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles 1. Explain why you want their contact details Tell sign-up why you want other data fields. Telling them they will receive information by email will encourage them to ensure their email address is accurate 2. Stay compliant with latest email marketing legislation Keep up to date with the latest legislation and standards to ensure your data capture vehicles continue to be compliant 3. Check quality of email addresses etc on the form The more fields collected, the more validation required to avoid bad input. The more validation leads to less completed forms and more abandonment. Collect only what you need. Asking for information that you have no use for, will increase form abandonment. Test your data set to see where the optimum is. 4. Future proof Ensure you state how you will use data into the future. Future-proofing email addresses will allow you to rent/ sell lists whilst staying compliant with email legislation 5. Resource your email contact data cleaning operation You need someone who actions requests to unsubscribe / 'Mr Angry's to ensure fast processing and keep your contacts happy. More information on Adestra's email marketing services Adestra provide welcome tactical advice and input on our clients email marketing program. For more information about how we can work together with you to improve your email marketing, please contact us to discuss your email marketing. Adestra's site is at http://www.adestra.co.uk/email_marketing and our best practice centre for email marketers is at http://www.adestra.co.uk/best_practice_email_marketing About the author Paul Crabtree is presently Marketing Director of Adestra (http://www.adestra.co.uk), a UK based digital marketing agency that specialise in inbound and outbound email, fax and SMS broadcast solutions. Adestra's client portfolio includes many UK based publishers including Janes Information Group, Informa, Lexis Nexis, OUP, Blackwells and others. Previous to this role, Paul was responsible for heading-up online marketing for Informa Telecoms' publishing division working on a portfolio of reports, newsletters, ad-led vehicles and the industry portal telecoms.com. Paul will draw on his 5 years of focused experience in working in online marketing for publishers
Related News
|
 |
|
|
RELATED ARTICLES
Email Marketing: How Much is Too Much?
I have a special new email address. It's in addition to my primary email address and it's where I tell online marketers who want my business, to send their mailings.
How?s Your E-mail Etiquette
In a fast moving global economy, e-mail offers you the convenience of being able to quickly get your message across to your colleagues or clients at any hour of the day or night. The Internet revolution has had the unintended effect of decreasing the use of oral communication and increasing the importance of text - particularly e-mails - as the primary means of business communication. Employees are no longer writing memos to each other; they are sending e-mails.
Stop Buying Email Lists
The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individuals than you would to 10,000 randomly purchased email addresses.
Build Your Opt-In List Today
There are many services available to help your with building a opt-in list. I am going to show your how to start building your opt-in list starting today right now this very minute. It not hard, in fact it is very simple. All you need is a little time, a free ebook or report, and an auto responder service that is it.
Five Profitable Ways To Use Your Follow Up Autoresponder
What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders.
Is Your E-Address Unprofessional?
How much time did you spend on deciding on the appearance of your business cards? Or your letterhead? Why was it so important to get them just right?
Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!
No doubt one of the overriding concerns you have is getting good, targeted traffic to your site. Heck, even the "gurus" can't get too much good traffic. The key is not just getting traffic, but targeted traffic. You want visitors to your site who are hungry for what you have to offer. Weather it is a product, service, or information you have to offer, you want visitors that need it, folks who are immersed in your particular niche. The question is how to get them.
10 Reasons to Outsouce Your Next Email Marketing Campaign
So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to consider??
Great Response by Auto Responder
1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your autoresponder.
Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines!
You've done the hardest part; you've captured your prospect's email address. Now it is time to send your email to them. Most webmasters are thinking about what they are going to put in the email; how they are going to persuade the recipient to empty their wallet. This is all very well, but no matter how persuasive your sales letter is, if the email never gets opened, then it is useless. This is why the power of the subject line should never be underestimated. After the 'from' line in an email, the subject line is the next one that gets read. The subject line plays a huge part in whether an email gets read. Everyone is busy, especially more important people and so an email with a poor subject line is likely to be deleted. Here are a few ways to make your subject line extremely effective:
Opt-In Email to Increase Website Traffic and Boost Online Sales
Sending messages and information to people who have given you permission to contact them is a great way to build the kind of relationships that will encourage a steady flow of traffic to your website... and greatly increase your online sales!
Why Your Email Distribution List is Your Best Source of New Sales
Don't overlook your current customers. After all, they're the ones who give you referrals and potentially come back for future sales.
Build Credibility With an Email Course
When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know. By providing your insight to those at a basic level, you can save them time in learning and applying their newly acquired knowledge.
Promote Your Web Business With Every Email You Send!
Website owners are always on the lookout for new ways to promote their business. What if I told you could advertise your business every time you send an email and it wouldn't cost you a dime?
4 Effective Ways To Use Autoresponders To Increase Your Sales
An autoresponder is a very powerful tool for any online business.
Basically, an autoresponder is used to ease your tasks.
Automation is critical when running an online business. Hence
you won't need to do the tiring and boring manual tasks if you
automate your business.
The Goose That Lays Golden Eggs
Ever wondered what it would be like to have a goose that lays
golden eggs? Well, if you thought such stuff happens only in
fairy tales, think again!
5 Things You NEED to Know About Your AOL 9.0 Subscribers
In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003.
E-Marketing Deliverability Issues
Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?...
Having an Opt In List As an Affiliate Marketer Is Crucial
What is an Opt-in List and what is its significance in Affiliate Marketing? This may be the question playing in your mind, especially for Affiliate Marketing neophytes; and it is a question worth asking.
The #1 Thing You Must Have Before Even Thinking About Building An Opt In Email List
It's not a website.
|