Newsletters that Work
Offer a newsletter in a time frame that will be easy for you to manage. Although doing a newsletter is a great idea, do not be too quick to jump on the bandwagon. Almost everyone is doing it but not all are doing it well. The newsletter with the greatest frequency can get quite annoying for the recipients unless it is packed full of useful information. Only those that have the relationship with your company will continue to subscribe. Even though you may have great information to give away, you must also consider the time it takes to put a good newsletter together. If you are doing a daily, you will need to spend at least 3 hours putting it together and another few hours editing, polishing, and answering queries. If on the other hand you decide weekly is good, then you will still need to spend that 3 hours, but this time it will be once a week. You also need to determine what day of the week the newsletter will be distributed. You may want to do some research to find out when is the best time to deliver. Some times are better for getting read than others. If you do a monthly, you are more like an e-zine. You will be expected to have more than just a few great articles; you will need to add graphics and other images to enhance what you have to say. You will also need to research the background of submissions from other people. It is sometimes easier to ask for submissions but you do have to make sure the articles fit with your business principles. A monthly can often take more work than anticipated; you will likely want to have everything in hand to publish at least three months in advance. Doing a newsletter requires a commitment of time and also effort. If you promise to deliver at a certain time each day or week or month, then you will need to deliver on time. If you do not, your credibility will be jeopardized. A way around this might be to produce white papers. Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
Related News
Expert: Use email marketing to nurture current customers - Digital Response Media
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How to Capture the Growing Value of Email Marketing - PRarticle.com (press release)
Maxymiser launches email optimisation software - E-consultancy (press release)
Maxymiser launches email optimisation softwareE-consultancy (press release), UK -17 hours agoCritically, our new email optimisation software allows organisations to optimise email marketing campaigns automatically without marketers requiring any ... |
Director, Email - Seattle Times
Director, EmailSeattle Times, United States -Sep 3, 2008If you are an analytical marketer with extensive experience in e-mail, you could be responsible for managing an extensive, dynamic email marketing program ... |
LeadPro Email Marketing Adds Partner Friendly Features to Automate ... - Live-PR.com (Pressemitteilung)
Email marketing 'should go beyond open rates' - Digital Response Media
Is your online marketing agency a dud? - SmartCompany.com.au
Is your online marketing agency a dud?SmartCompany.com.au, Australia -Sep 3, 2008Email marketing: Email is the underpinning on any good online marketing campaign, and your agency needs to be proficient in creating, sending and reporting ... |
Dylan Boyd to Chair The Email Experience Council's Nonprofit ... - PR-CANADA.net (press release)
Leading Online Retailer 'The Parent Company' Centralizes Email ... - MarketWatch
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