To Personalize Or Not To...That is the Question
If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages. One solution is Mail It Safe, a new email messaging solution that sends confidential, critical email with automatic personalization (the recipients first name). Secondarily, Mail It Safe also tracks your emails, with real-time reporting of when your email was opened, how long it was read, as well as any attachments. You can only use it for a maximum of 50 email addresses, a spam precaution. The other solution to automatic personalization is to use an autoresponder. A good one is: isoresponder.com, you can review
at: http://www.ad-alyzer.com/727/737813459265 But don't overdo it?as with anything, you can overdo a good thing and it will bite you in the butt :o) If you have opt in subscribers, many times they either don't give you their first name in the signup form or email link, or a fictitious one. So instead of your email message looking like: Hi Bob, It might look like, "Hi Reader" or "Hi Prospect" Another point is to not put the first name in subject line. It looks too phony and hypy. Especially if you say, "Hi Bob" in the subject line, they will think its from family or friends and will be angry when they find out its not. Use personalization, but be careful. Dan Farrell is the publisher of "Effective Email Marketing...Do's & Don'ts". You can get a free copy
with a free Mail It Safe Trial. For a limited time, Dan is offering a free trial of Mail It Safe! This software sends secure, encrypted email with real time tracking. Know if and how long your email was read. Go to: http://www.email-it-secure.com/free_trial.htm
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Email marketing 'will avoid social networking' - One Stop Click
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Email marketing 'can be a killer app when used cleverly' - Business Strata - Business News
Responsys Shares the Secrets to Better Response Rates at DMA08 - Earthtimes (press release)
Email marketing 'being used more as economy slows' - Digital Response Media
Email marketing'being used more as economy slows'Digital Response Media, UK -Oct 9, 2008Businesses are increasingly turning to email marketing as the economy continues to slow, according to a new report. MarketingSherpa's 2009 Email Marketing... |
E-mail marketing secrets and lies - BtoB Magazine
Relevant content 'crucial for email marketing' - DirectNews
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