Just Write an Email
How did you sell your last product? Imagine that I am a newbie writing you an e-mail after reading your ebook. How would you answer the question? I bet you could send me a 300 word reply in no time. Words would flow from your keyboard as fast as you can type. You have just written your next article. Don't think so? Too easy? Read the next paragraph. Robert Allen has written you an e-mail. He needs you to write a chapter in a new book that he is putting together and he needs it in a week. Are you up to the task? Can you have it done in time? The theme of the chapter: the unique way that you sold your last product. Okay, start writing. How long did it take you to write the first sentence? A hour, two. Remember, millions of readers will be viewing the results. If you want to, do both exercises above and compare the results. Which piece reads better? Which one sounds like a high school textbook? Read them aloud and I bet the answer becomes clearer. You would be proud to let anyone read the e-mail addressed to the newbie but create a pen name for the book chapter. Why is there a difference here? Both of the subjects were the same. The same person wrote both pieces. Or was it the same person? In example one, you were yourself. You were just answering a question. You were more than happy to explain your knowledge to someone who just casually wrote you an e-mail. In example two, you became "the author". Maybe you had to outline the chapter first, make notes, research it. In other words, do as many things as possible to put off what you really sat down to do. Just write. After all, with thousands of readers critiquing your work, everything has to be perfect. There is no room for mistakes. And yet the e-mail reads better. So why not write an e-mail. The next time you have a great idea for an article, turn that idea into a question and e-mail it to yourself. Well, you don't actually have to go that far, but if it helps, do it. Then all you have to do is reply to it. Don't worry about grammar. Don't worry about going off on a tangent. That tangent may be exactly what you need to make your article, oops, "e-mail" stand out. Just explain everything you need to in order to get your point across. If you need to, click "Create" in Outlook and start writing. Try it. And don't follow the instructions in the next few paragraphs until you are done with your e-mail. When you are done, read it out loud. Any time you slow down or stumble over the words, cut those word out. Any part that sounds like your sixth grade English teacher instead of you, chop it. Take no prisoners. You will know your own voice when you hear it. Just listen for it. Your readers want a new perspective just as much as they want information. You are not writing for the New York Times and you definitely don't want to become Joe Friday. Slip the facts in with your personality and your readers will be flocking to your web site in search of more info. Or for that matter, they will be flocking just about anywhere you want them to flock. Don't forget to make sure you covered everything that you needed to cover. If you need add a word here and rearrange paragraphs there, do so. Once the idea is alive in your e-mail, it is hard to kill it. Don't worry about that. Just make your e-mail complete. You will know when it is. You will get that feeling that is hard to explain, but involves printing your article out, sticking it to your refrigerator, telling your neighbors, and rehearsing for your Pulitzer Prize acceptance speech. If you notice any of these symptoms, your can now safely begin to refer to your "e-mail" as an article without killing it or triggering writer's block. Use this method as described and I promise you will become a much more productive writer. So how did you make your last online sale? Write me an e-mail. P. S. I did write this in Outlook and addressed it directly to you. About The Author Stephan Miller is a ebay seller, freelance programmer, writer, and webmaster at http://www.profit-ware.com Home of Hotbid Auction Market Analyzer newsletter@profit-ware.com
Related News
|
 |
|
|
RELATED ARTICLES
Email Etiquette IV
Further to my previous issues this subject continues - part IV. This month I'll share on Blind Carbon Copy (BCC) field and the use of backgrounds for your emails. The use of Bad language in emails will also be mentioned.
Are You Backing Up Your BIGGEST Asset?
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?
What A Newsletter Can Do For Your Business
Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different?and that can be discouraging.
7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business
Did you know one of the most important tools in your Internet marketing arsenal? Sometimes it does sound trivial but it is one of the most powerful marketing strategies available on the Internet. Why is that? It's simply because it does everything in the background but this is how it becomes extremely profitable.
Whats on YOUR Subscriber Thank-You Page?
The point of all this? By taking extra care with your new signups, you lay the foundation for a long and profitable relationship with your readers.
Ways to Use Autoreponders To Increase Your Profits
When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only". At that moment I realized the awesome power of the autoresponder.
5 Ways to Get Better Email Marketing Data Quality at Point of Collection
Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.
Is Your Autoresponder Hungry?
Do you know how to feed it, so that it helps you to earn the money you deserve! Building your own profit pulling list is EASY when you know how!
The Lazy Mans Way To Building a Massive List In Minimum Time
As you read every word of this article, you'll be stunned by
how quickly and easily you can build a massive list of opt-
in subscribers without spending a fortune. (The idea is to
make money, not spend money. Right?)
11 Creative Ways You Can Use Autoresponders
1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series. Announce it on your site as an e-mail course on the go.
Autoresponders - Simple Tweaks That will Improve Your Return Rate
Autoresponders are, without a shadow of a doubt, one of the most powerful and important tools available to anyone marketing on the internet today. They allow you to automatically send out a sequential series of email messages to prospects who have signed up to receive your information and who you therefore know are interested in what you're offering.
Analysing Autoresponders
An autoresponder is an automatic or software-mailing program.
Why would you want that?
Because whoever you are, you don't have enough time, and an autoresponder will maximise your time potential.
How?s Your E-mail Etiquette
In a fast moving global economy, e-mail offers you the convenience of being able to quickly get your message across to your colleagues or clients at any hour of the day or night. The Internet revolution has had the unintended effect of decreasing the use of oral communication and increasing the importance of text - particularly e-mails - as the primary means of business communication. Employees are no longer writing memos to each other; they are sending e-mails.
Ways To Persuade Your Web Site Visitors To Give You Their Email Address
These are several ways that you can use to persuade visitors to give their e-mail address.
Success Guaranteed With Your Opt In List
Some time ago I was thinking about the best and most foolproof way to earn great income on internet. I came to conclusion that success in internet marketing can be reached with my own opt in list. That is why I wrote this article.
Internet Tip of the Week: Mistakes Count Against You
Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our amount of written communication, and sometimes fall into a trap. There are seven words that will serve as our guide and help us to communicate more effectively.
Autoresponders An Important Part Of Internet Marketing?
Setting up and using email autoresponders on your site is an easy way to make repeated contact with your visitors. Studies have shown that more than 60% of a site's visitors who eventually end up buying a product or service don't do it on their first visit. An E-mail autoresponder is one way to encourage your visitors to return and make that purchase!
Top 10 Business E-Mail Basics
When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.
How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter
In this article I'm going to talk strictly from a subscriber's point of view. If you're marketing online, what would you do to find out how people think so you can target your e-mail promotions or a newsletter better?
Tips to Build Your Email Address Database
WHY BUILD YOUR EMAIL ADDRESS DATABASE?
|
