Will Microsoft Kill Free Email on the Net?
Spam has been such a problem that email filters are now
widespread on the Net. These filters are a necessary response
to the menace of spam. However, will the excuse of spam be
used by companies such as Hotmail to charge for email?
Disturbing news that Hotmail (owned by Microsoft) is blocking
perfectly legitimate emails because they have been caught
by their anti-spam filters is increasing these fears. Allan Gardyne of Associateprograms.com has been commenting
recently about the difficulties SiteSell (owner of the website building
package SiteBuildIt) has had with Hotmail.
http://associateprograms.com/discus/viewtopic.php?t=2847 When SiteSell complained to Hotmail they did not get a helpful
response. Microsoft suggested that they use the services of a
company called Bonded Sender which would ensure that SiteSell's
legitimate non-spam emails would reach their customers. It just
happens that one of the owners of Bonded Sender is a former
employee of Microsoft! Many other companies have had similar problems with Hotmail.
Bill Gates is on record as wishing to charge for email as a method
of preventing spam. Unfortunately, when the big companies on
the Net gang up like this, a sort of inevitability about charging for
email creeps in. Nearly 60% of email is handled by Hotmail, AOL,
and Yahoo combined. These three companies could have the power
to force customers to pay for their email. However, customers still have bargaining power. They may
decide to stop using Hotmail and opt for a genuine free service.
The founding fathers of the Internet had a public service attitude
to the free dissemination of information. If the big companies charge
for email, this egalitarian ideal will be lost. The most appealing aspect of the Internet for many people was
precisely this level-playing field that it created. The hobbyist in any
part of the world could communicate and pass information
(through email!) to other enthusiasts. The small entrepreneur could
set up a website and make money without reference to the
multinationals. However, this freedom will be lost if customers are
not vigilant. The big companies like Microsoft are businesses concerned with profit.
The freedom of access that the Internet gives to the small person in
any part of the world is not a priority of the multinationals. © John Lynch For Free Internet marketing E-books on Link Exchanging, Net Writing, Web Mastering, Net Auctions, Affiliate help go to: http://www.merchant-account-service.com/free_courses_online.html
Related News
|
 |
|
|
RELATED ARTICLES
Effective Email Marketing
I've been sending out email camapigns for clients for over 6 years, and in that time I've seen variations in clickthrough ranging from 3% to 84%!
The 12 Most Common Newsletter Design Mistakes
Your newsletter's success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership ? no matter how good the ideas contained inside.
E-Marketing Deliverability Issues
Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?...
New Realities for E-Mail Marketing
Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, unsolicited bulk e-mail now makes up to 36% of all e-mail, up from under 8% just over a year ago. And, what's worse, more and more legitimate e-mail is not getting through to recipients due to Spam filtering taking place via ISPs and/or corporate networks.
Lost: 200 emails gone missing. Last seen on the 25.10.2003
Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.
Successful Advertising
Most folks starting out on the Internet have tried free
classified ads sites and they usually get hit by people
trying to sell you stuff. Or, they get into the top twenty
results in the Search Engines, and a week later drop to
number 164.
Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!
You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out?
Are Opt-in Email Lists Still Valuable in this SPAM Age?
One of the things that the introduction of blogs has done is to cause an exodus of sorts from email newsletters or ezines to online publishers simply publishing the information on their blogs.
Stop Buying Email Lists
The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individuals than you would to 10,000 randomly purchased email addresses.
Choose The Right Business For You In Less Than 15 Minutes
3 Characteristics Of "The Right Business" Model
Youve Got Mail
It seems that Google is revolutionizing the Net in more than one way. Recently they announced that they will be offering a free email service called Gmail. It will offer its users 1GB of memory space. Now that is a lot of space for anybody to have.
Make All Your Mailing Lists Double Opt-In
Accusations of spam can be so harmful to your business that every effort should be made to prevent it.
Market Your Business through Newsletters
Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. You might be a bit intimidated when it comes to writing a newsletter, but really all you need is a couple hours and a few good ideas. This should not be difficult if you are keeping up with the constant changes and improvements in your niche market. You will want to be always one step ahead of the rest of the newsletters in order to maintain and build a larger subscriber base quicker.
People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips
People tend to forget their subscriptions. Sometimes they don't
even know why they subscribed to your newsletter. Especially if the
person is seeking for information, he/she will subscribe to every
ezine or ecourse that will come across their search. They don't
remember it after a while. If you send email to them after few months,
they simply accuse you of sending spam.
Using Mirror Pages Effectively
Thought I would share with you a very effective technique for adding new customers to your mailing list. These are individuals who would not otherwise discover your products or services - because they did not come to the internet specifically looking for your products or services. This is through using what some call a mirror site or mirror pages.
Could This Be The End of Sp^am?
The war on sp^am has so far been waged on two fronts:
legislation to make sp^am illegal and filters that prevent sp^am
reaching its destination.
What Is Wrong With Email Marketing?
If you are active on the web promoting your products, affiliate programs or services, you probably sense where I'm going with the title of my article. We all put a lot of effort into our internet business. We all have the same hopes and dreams about where our internet business will go. Unfortunately we are all depended on too many variables that have to be just right at the right time.
How to Start A Money Making Newsletter
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.
The Moneys In The List - But How Much?
The internet seems to be full of hyped up business opportunities. What evidence there is to support the feasibility of a business opportunity is often anecdotal ? or we may be asked to take the word of a well known internet guru when he tells us that this is the "next big thing". Sometimes he/she will be right of course (that's how they get to be gurus).
10 Tips for Effective Email Sales Letters
1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to find a joint venture partner? Having an objective will help you focus your copy.
|
