The List Is The Thing
Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors. Making the site "sticky", by using a member-only area or a community feature such as chat or a forum, may get some of your visitors to come back for more. Unfortunately, the large part of your viewers may not use these features, and being in a hurry, they are just a click away from another new and interesting website. Many of your "hits" are just that, a quick click, and they're gone forever. The visitor that clicked away likely found your site by using a search engine. They were interested in the search term that was one of your site's keywords. That means that they may be your "target customer". Isn't it a shame that you only had one chance to sell this visitor on your product or service? Don't you wish that you could follow-up on that "lead" at a later time? With a better offer or a different related product? You can. The focus of your online sales business "has" to be capturing lead information (email addresses) and building a database of prospects and previous customers. This "house list" enables you to keep in touch with your leads, building a relationship and your credibility over time. The website is an important part of the sales "machine", but is not the primary focus, building your house list is. Many people might think that the value of a house list is determined by the number of leads it contains. This is true, to a point. Affecting the value even more is the quality of the leads, or subscribers. A small list that is highly targeted, with responsive leads, is more valuable than a large list that is not targeted. Quality comes from the methods used to build the house list. You want leads to opt-in, or subscribe, to your list. These people are interested in your niche, or they wouldn't have joined the list. Using emails from one of those " One Million Email Addresses For $10" CDs will get little or no response. You will also be labeled as a spammer. Buying subscribers from list brokers is another option, but you have to be certain that the leads opted-in to the list. If not, they are practically worthless. Build "your" house list, do it properly using opt-in methods, and reap the rewards of a responsive and loyal group of contacts. Follow-up with your leads on a regular basis, and you'll have it made. About The Author How do YOU get results online with little or no business experience? Get Ken Leonard Jr.'s new mini-course, "7 Ways To Beat The Competition", a smart first step for YOUR small business. End your frustration, get going in the right direction! mailto:7waystobeattherest@kljonline.com http://www.kenleonardjr.com
Related News
|
 |
|
|
RELATED ARTICLES
Why Does Your Business Need An Autoresponder?
Suppose you have a website with 500 visitors a day, and one in fifty of them requests information. That's ten e-mails you're going to have to send manually for the next few days or weeks. And tomorrow you get another ten, and the next day another ten... can you imagine how complicated managing this process could be?
Three Steps To Building A 50K Email List In Less Than 90 Days
One major asset that every internet or affiliate marketer needs is a big email list. There is a saying in the marketing world that states that "the money is in the list". This is very true because the bigger the list, the greater the potential income. But a common concern amongst many people marketing online is:
Save Time By Creating Email Signature Templates
If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate. For example, email-based article submissions generally accept only plain text in-message formatting and require rigorous adherence to detailed submission guidelines involving the placement of bylines, the structure and length of the article body and the arrangement and length of bio-boxes and other inclusions - any deviation from which will result in a refusal of submission. Aggravatingly enough, these submission requirements are often so completely different from one submission site to another that it is difficult if not impossible to keep them straight without an entire set of templates.
Essential Rules For Effective Email Marketing
If you want an email campaign to succeed, you don`t want to
offend anyone when sending your messages. Turn off a
consumer with your email and you can be sure they`ll
tune out your message. Don`t let this happen to you!
Seven Tips To A Perfect Email Ads
Everyone at some point in their Internet experience has
received an email ad that was simply to difficult to read
or it's text was so badly broken up that it was impossible
to understand.
Direct Marketing Strategies for Holiday Email Promotions
Tis the season to leverage customer interest data for successful email marketing.
Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers
Do you publish an e-zine or newsletter?
If you answer yes, you may already know how difficult
it is to build your subscribers' list.
unorthodox email subject tricks -500% more responses!
5 unorthodox email subject tricks -500% more responses!
(c) Copyright S. Kumar 2004
http://www.learnhomebusiness.com
Internet Marketing Strategies: 20 Secrets To Using Free Autoresponder Courses To Magnify Your Sales
Among internet marketing strategies that most
marketers are not using effectively is autoresponder
marketing.
The Goose That Lays Golden Eggs
Ever wondered what it would be like to have a goose that lays
golden eggs? Well, if you thought such stuff happens only in
fairy tales, think again!
Are You Backing Up Your BIGGEST Asset?
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?
Your Newsletters Are Pretty Lame If You Are Doing These 7 Things
I remember the good old days of the internet when it was a real treat to subscribe to someone's newsletter and receive all their wonderful information through the convenience of your email.
Paradigm Shift for the New World
In the business world, the primary focus is on selling products and generating sustainable and profitable income. In any organization, the results are dependent on the activity of the organization sales, the quality of the product and service as well as the approach to advertising and marketing. The competition is fierce and every avenue to promote and sell must be maximized.
Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address
If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your website visitors to let you have their, oftentimes guarded and protected, email addresses.
Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign
Before you start an e-mail marketing campaign it is important for you to know what e-mail marketing is, the benefits of e-mail marketing, and whether or not e-mail marketing is right for your business. Once you are educated on the finer points of an e-mail marketing campaign, you will be poised to either learn more and get your campaign going or else find another means of marketing your products.
Dont Be Viewed as Rude!
All too often otherwise nice folks come off as terse or plain old rude when it comes to their e-mail habits. They don't intentionally set out to be viewed as rude, well I guess some do, but for the most part I prefer to believe the majority do not.
What Is An Open Rate
Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch with their clients and prospects and some other people only advertise in other email newsletters. Everyone have one thing in common ? they want that their email newsletters open as many people as possible. In other words to have a good open ratio?
Use Permission Based E-Mail Marketing to Promote Your Home Based Business
With all the negative Publicity that S.pam is Getting, Permission Based E-mail Marketing is frequently too often overlooked as the Misunderstood step Child of Internet Marketing. Unfortunately Many people confuse Permission Based Opt-In E-Mail Marketing with that Ugly 4 Letter S-Word S.Pam.
An Unexploited Market: Striking Gold Without Searching for El Dorado
Companies have been focused on using the Internet to market goods and services to the consumer. Many see this as the major revenue stream on the net. But there is an undiscovered El Dorado, a goldmine of opportunity that very few have begun to mine.
Using Emotional Triggers in Ad Writing
Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy.
|
