Attract New Subscribers With Magnetic Ads
One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!
There are many reasons why, but the top three are:
you're advertising to other readers whom you know are already interested in e-zines
you can finely target other e-zines whose readers would likely be interested in YOUR topic
it's easy and inexpensive
First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.
Gimme the "meat." What do you have to offer?
No one's going to give a hoot about your e-zine unless you tell them what they'll GET out of it.
What does your e-zine show, teach, or share with your reader?
Write them down now. For example, my other e-zine, "Publish for Profits," tells how to publish and promote an effective e-mail newsletter..
NOW, translate those features into benefits.
By showing my readers how to publish and promote an effective newsletter, "Publish for Profits" helps them attract new clients/customers and increase sales. THAT's what they really care about! Get your result down to one or two sentences. You now have the "body" of your ad.
Write your headline.
Often times your ad will be stuck in the middle of many others. Use your headline to make YOURS stand out. Here's where you can really grab the reader, effectively saying, "Hey, look over here!"
Your headline copy should attract attention and can either sum up your offer or highlight a benefit of your e-zine.
Also, play with CAPS and punctuation to help your headline stand out. You can put your entire headline in ALL CAPS, just capitalize special words, or use asterisks (***) or other punctuation to grab attention.
IMPORTANT NOTE: Don't overdo it! If you pump your entire ad full of caps and asterisks and exclamation points, it will lose credibility quickly. Grab your readers' attention, but don't cram your message down their throats.
Incorporate some "power words."
These are words that give your ad ZING and get attention quickly. Here are 16 to get you started. See if any of these apply to YOUR e-zine offer, and use them as appropriate in both your headline and body copy.
"you, free, money, profit, secret, easy, yes, save, guarantee, today, first, how to, new, now, discover, learn"
Add your "call to action."
All good ads give a call to action. Never make your reader have to assume what to do next!
YOUR call to action is obviously to ask the readers to sign up for your e-zine. Do this in your last line or two.
Example: 'Sign up NOW at http://www....com or by sending an e-mail to subscribe@....com.'
Massage your result into the two sizes of ads you'll need.
There are generally two ad sizes you'll need for an effective e-zine ad campaign.
THE "CLASSIFIED" AD: Most e-zines offer spots for 5-line ads, so this is a great size to have ready-to-go. Remember to use all three components: headline, body, and call to action.
THE "SPONSOR" AD: If you choose to be a "sponsor" of another e-zine, you'll have room for a longer ad. These are usually at the top of the issue and allow for at least 10 lines.
To write your sponsor ad, just take your classified ad and build onto it. Give us more benefits and details. Again, remember to use all three components: headline, body, and call to action.
Remember - your words are selling your ezine!
Everyone's finally catching on to the fact that publishing an e-zine is an incredibly effective self-promotional tool. That means you have plenty of competition, and that you'll have to work to SELL your e-zine to prospects. We're all so overwhelmed with information these days, that it's not enough to just offer us something FREE - you need to show us how it will be worth our time!
Take your time to craft a truly COMPELLING ad for your e-zine. It will be well worth it.
(c) 2001 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
Related News
Email marketing 'can help develop customer relationships' - Business Strata - Business News
How to Capture the Growing Value of Email Marketing - PRarticle.com (press release)
LeadPro Email Marketing Adds Partner Friendly Features to Automate ... - Live-PR.com (Pressemitteilung)
Dylan Boyd to Chair The Email Experience Council's Nonprofit ... - PR-CANADA.net (press release)
Maxymiser launches email optimisation software - E-consultancy (press release)
Maxymiser launches email optimisation softwareE-consultancy (press release), UK -17 hours agoCritically, our new email optimisation software allows organisations to optimise email marketing campaigns automatically without marketers requiring any ... |
Leading Online Retailer 'The Parent Company' Centralizes Email ... - MarketWatch
Expert: Use email marketing to nurture current customers - Digital Response Media
Is your online marketing agency a dud? - SmartCompany.com.au
Is your online marketing agency a dud?SmartCompany.com.au, Australia -Sep 3, 2008Email marketing: Email is the underpinning on any good online marketing campaign, and your agency needs to be proficient in creating, sending and reporting ... |
Director, Email - Seattle Times
Director, EmailSeattle Times, United States -Sep 3, 2008If you are an analytical marketer with extensive experience in e-mail, you could be responsible for managing an extensive, dynamic email marketing program ... |
Email marketing 'should go beyond open rates' - Digital Response Media
|
|
 |
|
|
RELATED ARTICLES
Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products
1) Website Focus
Why Autoresponders are an Absolute Must
With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money!
Having an Opt In List As an Affiliate Marketer Is Crucial
What is an Opt-in List and what is its significance in Affiliate Marketing? This may be the question playing in your mind, especially for Affiliate Marketing neophytes; and it is a question worth asking.
Are Your Subscribers Receiving Your Newsletter?
In my e-mail one day, I received the following message:
"Hello, I am a subscriber to your ezine and received the
attached e-mail. Please advise if this is actually from
your website. Thank you."
What Good Is An AutoResponder?
A term that confuses just about everyone is "autoresponder". When I mention that to friends or associates, they almost always reply with a blank stare, a "what the heck is that", or "I don't like those at all". Even though the concept is very simple, autoresponders are very, very powerful if properly used.
An E-mail Promotion Internet Marketing Strategy Works
E-mail promotion Internet marketing can help your home-based business expand and attract customers that are interested in goods and services like yours. Once you have determined who is your target market, drawing them into your circle of customers requires some effort. Using an e-mail promotion, Internet marketing can be very lucrative to your business.
How To Write E-mail Messages For Phenomenal Results
Would you be interested in getting 10 times better results from your current e-mail marketing campaigns?
Ways to Use Autoreponders To Increase Your Profits
When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only". At that moment I realized the awesome power of the autoresponder.
Is the IronPort Whitelist Actually An Extortion Tactic?
It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true.
Could This Be The End of Sp^am?
The war on sp^am has so far been waged on two fronts:
legislation to make sp^am illegal and filters that prevent sp^am
reaching its destination.
How to Laser Your Email Messages
If you're in business and use email, you've likely learned to KISS (keep it short & simple). However many people still think that writing an email should be like writing a letter to Aunt Sally. Letters are traditionally long and detailed. With email, however, you need to be laser-like, or risk losing your reader half-way through the first paragraph.
Kick-Starting E-mail Profits Growth From One Single Shot!
Perhaps the most critical step in guaranteeing the success
of your e-mail promotions is to send your messages to a
targeted list of opt-in subscribers who have specifically
requested to receive information on a particular topic from
you. That's your "in-house" email list.
How Autoresonders Can Put Your Business On Autopilot
Owning your own online business is a lot of work.
Don't let anyone tell you that it's not.
Newsletter Template: Should You Use Them?
There is currently a huge demand online for newsletter templates. In fact, if you are a graphic designer looking for some new work to do, you should really think about creating some newsletter template and selling them on your site!
Whats on YOUR Subscriber Thank-You Page?
The point of all this? By taking extra care with your new signups, you lay the foundation for a long and profitable relationship with your readers.
Creating A Newsletter And Making Your Website Magnetic
Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve the desired results.
Why Use Permission-Based Email Marketing?
The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It's far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising.
Email Marketing Best Practices
Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients.
11 Extraordinary Ways To Expand Your Subscriber List
Here are 11 ways to expand your subscriber list:
Signature File Dos and Donts
Signature files have been around since, well, before most current Netizens were even aware that e-mail existed. Most will use their signature file as a quick identifier of who they are and what they do and provide a link to their Web site while those online for personal use will serve up witty, clever and many times interesting quotes.
|