A Cool Email Communication Tip


If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. First you would try to figure out what "Big Bear" and "Giant Eagle" meant. You would surmise that these must be important names because they are capitalized ? but you still don't have enough information to go on.

At this point you have only 3 possible choices:

  • Delete the email and forget about it;

  • Reply to my email and ask me to what I am referring to; or

  • Take a guess.

    Most people do not like to appear they misunderstood something, so the majority of people faced with this or a similar situation will try to guess at the meaning. If you live in California, you may think "Big Bear" is referring to Big Bear Lake. If you live in Arizona on an Indian Reservation, you may think "Big Bear" is an Indian name and refers to an actual person. And if by some chance another person with an Indian name of "Giant Eagle" existed ? my email could be totally misunderstood and cause my Indian friend to tell others about how a man named Big Bear is near death and will be replaced by a man named Giant Eagle. (Sound too far-fetched? Misunderstandings that turn into catastrophes like this happen every single day.)

    But if you lived in Columbus, Ohio ? you would automatically understand that "Big Bear" and "Giant Eagle" are two grocery store chains. So in my original email I should have really said: "The Big Bear grocery store is being replaced by the Giant Eagle grocery store." By simply adding the words "grocery store" for clarity ? I could send my email to anyone in the world and they would probably understand what it meant without question.

    The point of this article is that YOU need to think about the person receiving your email before you click the SEND button. Just because you understand what your email means, doesn't mean the person receiving your email will know what you mean. I get emails from people (including attorneys) every day with messages like: "I contacted you about 9 months ago. Do you remember me?" There is no name, no phone number and no other information but I am supposed to remember some unknown person that I spoke to 9 months ago. Come on folks! I don't know of anyone on the planet earth who could do this.

    Or perhaps you are one of those people like me. You always make sure you write clear and concise emails. You also review them before clicking the SEND button and you consider yourself to be pretty good with your email communication. But one day you get an email like "The Big Bear is being replaced by Giant Eagle." Which one of the three choices listed above would you choose to do in order to handle this email? Would you choose to "guess" at the meaning like everyone else? If so, you need to think about a very simple solution ? and that is to simply click the "REPLY" button and say: "Please clarify your statements so that I may sufficiently handle your request."

    Yes ? it's sad that the Big Bear grocery stores were replaced by the grocery store chain, Giant Eagle. For one thing, the Big Bear stores had the best deli food in the city and prepared excellent trays for many corporate functions in and around Columbus. But the real question here is: "Did you learn anything to improve your email communication skills by reading this article?" I hope so. I also hope to receive more email messages in the near future that are clear and concise so that I can accurately respond to them.

    About The Author

    Victoria Ring has authored 35 books and 850 articles to help others start and expand their businesses. Other books and products developed by Victoria Ring, including additional copyright free articles are available at http://www.victoriaringconsulting.com or sign-up for Victoria's new training class, "How to Make More Money as a Notary Signing Agent" at http://www.50statenotary.com/classes/course01/index.html

    bkparalegal@hotmail.com







    Related News



    Lead Management Firm Marketo Wins CRM Magazine Rising Star Award - PR Web (press release)

    Lead Management Firm Marketo Wins CRM Magazine Rising Star Award
    PR Web (press release), WA -7 hours ago
    Marketo's demand generation solutions automate and measure lead management activities -- including email marketing, lead nurturing, and lead scoring -- to ...

    Constant Contact and SCORE Join Forces to Help Small Businesses - Business Wire (press release)

    Constant Contact and SCORE Join Forces to Help Small Businesses
    Business Wire (press release), CA -8 hours ago
    This alliance unites two dedicated supporters of small businesses and provides SCORE offices with access to easy, effective email marketing to enhance ...

    Ad-Site.com Launches Latest Online Marketing Tool YourWebRep.com - PR Web (press release)

    Ad-Site.com Launches Latest Online Marketing Tool YourWebRep.com
    PR Web (press release), WA -14 hours ago
    Ad-Site.com is a full service email provider, specializing in targeted email list rentals and email marketing campaigns. We maintain over 96 million double ...

    Habeas CEO Des Cahill Named to CRM's 2008 Most Influential Leaders ... - MarketWatch

    Habeas CEO Des Cahill Named to CRM's 2008 Most Influential Leaders ...
    MarketWatch -2 hours ago
    "The advent of email marketing has opened up myriad opportunities to reach consumers in a whole new way," said Christopher Musico, assistant editor at CRM ...

    Rick Gilbertson joins @Global as Vice President of Sales and Marketing - MarketWatch

    Rick Gilbertson joins @Global as Vice President of Sales and Marketing
    MarketWatch -10 hours ago
    For additional information on @Global and its solutions please visit the company's website at www.atglobalbi.com, call 800-419-4449, or email...

    Why Spam can’t be stopped - EmailAppenders - NewDesignWorld (press release)

    Why Spam can’t be stopped - EmailAppenders
    NewDesignWorld (press release), UK -1 hour ago
    Many incident draws attention to how marketing companies strive to abide by the CAN-SPAM act in the US and how email marketing have become one of the major ...

    Email marketing firms prosper as brands focus on retention - E-consultancy (press release)

    Email marketing firms prosper as brands focus on retention
    E-consultancy (press release), UK -6 hours ago
    London, 21 August 2008: The size of the UK market for Email Marketing platforms and services will grow by an estimated 24% in 2008 to a value of £274 ...
    Email marketing spending predicted to growDigital Response Media
    Email marketing expenditure 'to increase in the next 12 months'Business Strata - Business News
    Email spending set to risePrecisionMarketing
    all 4 news articles

    Earn More Money By Making Small Tweaks To Your Shopping Cart and ... - NewsReleaseWire.com (press release)

    Earn More Money By Making Small Tweaks To Your Shopping Cart and ...
    NewsReleaseWire.com (press release) -13 hours ago
    Register today for Earn More Money By Making Small Tweaks To Your Shopping Cart and Email Marketing Systems – FREE teleseminar featuring Christina Hills, ...

    Email Marketing Clinic - Understanding individuals with advanced ... - IT Wales

    IT Wales

    Email Marketing Clinic - Understanding individuals with advanced ...
    IT Wales, UK -8 hours ago
    By John Caiger Integrating email marketing with web or email campaign analytics helps define a better picture of your customer base. ...

    Analysing email marketing campaigns 'can help firms understand ... - Business Strata - Business News

    Analysing email marketing campaigns 'can help firms understand ...
    Business Strata - Business News, UK -7 hours ago
    Growing businesses can gain a better understanding of their email marketing campaigns by using analytics to measure them, according to an expert. ...