Email Etiquette III


Further to my previous issues this subject continues - part III.

This month I'll share on Topic Changes and Read Receipts. Both can give you some trouble if you're not careful.

Topic changes

This applies particularly to discussion groups, but could also take place in normal everyday exchange of emails between two or more people.

It is common that subject matter in emails change quickly - one person might send an email with one topic, another replies and it prompts them to add another topic in that reply and then others start replying to the changed topic - but forget to change the subject heading - which can be very confusing for those later joining in the discussion and difficult to relocate one of the originating messages if filed away electronically - with the unchanged subject heading. This applies to searching through archives online also.

When responding to an email take a moment to think about it - are you changing the topic, should the subject heading be changed and whether the replied message requires any trimming of the original message before hitting the 'send' key. This can be particularly important when responding to business leads or enquiries relating to your business. A general rule of thumb for email seems to be to keep the number of topics discussed to a minimum - and start new email messages for new topics.

Auto Responds and Read Receipts

A supplier, who gives me excellent computer support, had been receiving a lot of emails over the past few months and she struggled to keep up with them in her busy workload. So, she decided to set up an auto respond to emails saying she'll be in touch within 7 days. She also added 'read receipt' so she knew her message had been read.

Not long after I started getting a lot of emails from this supplier, all with the same message (autorespond). I'd sent her a few messages some days before about a computer problem a client was experiencing. After around 75 of these messages I rang and left a message on her pager. 150 more emails and I rang again. Her business partner rang and said he was heading back to their office to see what was happening. More emails.

My supplier rang the following morning sounding very sheepish. She hadn't thought about the consequences of an auto respond linked with a read receipt. In her defence, she'd been very tired and was working late. Every time my computer logged another of her responses it sent back a read receipt and her autoresponder sent another reply to my read receipt, autorespond, read receipt, autorespond, read receipt, autorespond.......... get the picture? I had some idea of what might be happening but could not stop the process. All I could do was block her email address at my end until she woke up to what was happening.

Just thought you might appreciate what can happen if read receipt, and auto respond are used together without thinking as to why you would do that. Of course, if you use them separately you are unlikely to run into this kind of trouble.Next month I'll touch on using the Blind Carbon Copy (BCC) field and the use of backgrounds for your emails.

For any assistance relating to the use of email please feel free to contact our team.

About The Author

Article reprinted by permission Kathie M. Thomas, Founder "A Clayton's Secretary". Kathie is a multiple award winner in her industry as a Secretary and Virtual Business Operator, and has 30 years' experience in the secretarial/ administrative field. www.asecretary.com.au

kathie@asecretary.com.au







Related News



Search, email marketing 'should be combined' - Digital Response Media

Search, email marketing'should be combined'
Digital Response Media, UK -Oct 10, 2008
Businesses would do well to combine their search and email marketing campaigns as the two channels are the most used by consumers. ...

StevenPR Acquires E-Mail Marketing Firm and 70 Million Opt-In E ... - MarketWatch

StevenPR Acquires E-Mail Marketing Firm and 70 Million Opt-In E...
MarketWatch -Oct 6, 2008
StevenPR is helping businesses succeed with their e-mail marketing campaigns by collecting approved e-mail addresses for its growing database. ...

Email marketing 'can be a killer app when used cleverly' - Business Strata - Business News

Email marketing'can be a killer app when used cleverly'
Business Strata - Business News, UK -Oct 10, 2008
An expert has claimed that email marketing can prove to be "a killer app" when used in a clever manner. However, Matthew Kelleher, commercial director at ...


MailChimp First to Offer iPhone and Yahoo! Mobile Access for Email ... - MarketWatch

MailChimp First to Offer iPhone and Yahoo! Mobile Access for Email...
MarketWatch -Oct 7, 2008
The foundation of every product and service we develop is to make the email marketing experience easier for the user, and these mobile applications are yet ...

Email marketing 'will avoid social networking' - One Stop Click

Email marketing'will avoid social networking'
One Stop Click, UK -Oct 10, 2008
Firms looking to take advantage of email marketing are likely to avoid social networking campaigns during the current uncertain economic climate as their ...

Responsys Shares the Secrets to Better Response Rates at DMA08 - Earthtimes (press release)

Responsys Shares the Secrets to Better Response Rates at DMA08
Earthtimes (press release), UK -Oct 10, 2008
Mr. Pollard recently joined Responsys as senior strategic consultant where he guides Responsys clients in developing email marketing and lifecycle messaging ...

Email marketing 'being used more as economy slows' - Digital Response Media

Email marketing'being used more as economy slows'
Digital Response Media, UK -Oct 9, 2008
Businesses are increasingly turning to email marketing as the economy continues to slow, according to a new report. MarketingSherpa's 2009 Email Marketing...

Relevant content 'crucial for email marketing' - DirectNews

DirectNews

Relevant content 'crucial for email marketing'
DirectNews, UK -Oct 9, 2008
Michelle Eichner, co-founder and vice-president on client services at email delivery auditing firm Pivotal Veracity, makes her comments to DMNews, ...

Site Search, SEO and Email Marketing Ranked Top Three E-Commerce ... - MarketWatch

Site Search, SEO and Email Marketing Ranked Top Three E-Commerce ...
MarketWatch -Oct 6, 2008
... search engine optimization (SEO) and email marketing as the most important e-commerce technologies helping to promote their online businesses, ...

E-mail marketing secrets and lies - BtoB Magazine

E-mail marketing secrets and lies
BtoB Magazine, NY -Oct 9, 2008
By Karen J. Bannan This week Forrester Research released a new report, “Benchmark Your Email Organization,” that details some surprising e-mail marketing...
MarketingSherpa Releases 6th Edition of Benchmark Guide for Email...PR.com (press release)
all 2 news articles