What A Newsletter Can Do For Your Business
Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different?and that can be discouraging. Developing a good newsletter concept can be difficult and time-consuming. It takes market intelligence -- and maybe research -- to find out what people will read. Then it takes careful planning, discipline and skill to crank out something worthwhile on a schedule. Why bother? Because the rewards are there for those who enter the newsletter game. 1. Build loyalty: Send out a regular newsletter to your customers to build loyalty. Better informed customers are better customers. 2. Educate: A regular newsletter can educate distributors, sales reps, or even prospects. 3. Boost credibility: Publishing a newsletter is a way to send out great information with your name on it. 4. Stay in touch: Advertising not in your budget? Exhausted your public relations options? A newsletter can keep your name in front of a small, well-defined audience. 5. Repeat your message: Repetition is an important facet of a successful communications program. A newsletter is another way to deliver your message. 6. Control. Control. Control: Audience. Message. Timing. You control it all with a newsletter. 7. Cost efficiency: Send out an electronic newsletter, and you can save on time, printing and postage. Plus you can use it as content on your web site. About The Author Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years' experience developing and implementing successful business-to-business marketing and communications programs. Sign up for Claire's monthly newsletter, Communique, at www.clairvoyantcommunications.com. Claire can be reached at 763-479-3499 or e-mail to claire@claircomm.com
Related News
Site Search, SEO and Email Marketing Ranked Top Three E-Commerce ... - MarketWatch
Relevant content 'crucial for email marketing' - DirectNews
Email marketing 'being used more as economy slows' - Digital Response Media
Email marketing'being used more as economy slows'Digital Response Media, UK -Oct 9, 2008Businesses are increasingly turning to email marketing as the economy continues to slow, according to a new report. MarketingSherpa's 2009 Email Marketing... |
Search, email marketing 'should be combined' - Digital Response Media
Search, email marketing'should be combined'Digital Response Media, UK -Oct 10, 2008Businesses would do well to combine their search and email marketing campaigns as the two channels are the most used by consumers. ... |
Email marketing 'will avoid social networking' - One Stop Click
Email marketing'will avoid social networking'One Stop Click, UK -Oct 10, 2008Firms looking to take advantage of email marketing are likely to avoid social networking campaigns during the current uncertain economic climate as their ... |
StevenPR Acquires E-Mail Marketing Firm and 70 Million Opt-In E ... - MarketWatch
Email marketing 'can be a killer app when used cleverly' - Business Strata - Business News
E-mail marketing secrets and lies - BtoB Magazine
MailChimp First to Offer iPhone and Yahoo! Mobile Access for Email ... - MarketWatch
Responsys Shares the Secrets to Better Response Rates at DMA08 - Earthtimes (press release)
|
|
 |
|
|
RELATED ARTICLES
Analysing Autoresponders
An autoresponder is an automatic or software-mailing program.
Why would you want that?
Because whoever you are, you don't have enough time, and an autoresponder will maximise your time potential.
10 Ways to SCREW-UP Your LIST
Just in case you don't know, your 'LIST' ? is you list of optin subscribers who have taken the time and effort to personally subscribe to your newsletter or ezine???..
One Great Way To Generate A Lot Of Cold Hard Cash From Your Opt-In Email List
I bet you want to know what that one great way is! Right?!
Organizing Your Mailing Lists For Your Email Promotions
With all the safelists and different methods for using them, it can get hectic trying to come up with a good way to post to them. Most of all, it is important to remember if you did post to them. With a little forethought, you can set up a mailing system that will mail out your daily mailing in no time at all.
Protect Yourself Legally with an Autoresponder Service
Another powerful reason for making the switch from using
the unlimited autoresponders that come free with your web
hosting account to paying a monthly fee for an
autoresponder service is improved legal protection.
The Game Is Changing, Are You?
It's happening. Again.
Your Money Is Still In Your List - Build It!
You are a home business entrepreneur. You have just built a fantastic website, acquired a host of good products but your advertising budget is small. How do you go about enticing people to your website? I know exactly how you feel because, like lots of small home business entrepreneurs, I have been right where you are now.
8 Quick, Hot Reasons You Should Offer an E-mail Course Today
1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses are everywhere -- old articles, interviews, information from doing research. You only need to know how to organize them and make the content easy to understand and follow.
Email Marketing - Whats the Situation in April 2005?
Email is still the King in Internet marketing. Many people consider it the most powerful promoting tool ever devised, and if this still hasn't really changed.
How To Build Your Greatest Opt-In List
I get e-mails all the time from people on my list asking about how to build their lists. This is the most important part of your business. The more subscribers you have, the more joint venture offers you'll get, the more money you'll make, and the more people you'll connect with. The best tip I have on this is at: http://www.nmmastery.com/freereports/fastestlist.shtml
Dont Use FFAs To Build Your Newsletter Subscriber
For those of you who aren't familiar with the term, The initials FFA stand for "FREE For All" and my advice would be don't waste your time! FFA's DON'T WORK!
The Most Simple Way to Mask Your Email-address
We all know that spammers are looking for your email-address. You can mislead them easily in order to prevent receiving spamming emails. The most simple way to do this is by providing your email-address as a logo.
Does Punctuation Really Matter in Email?
So much depends on choosing the correct mark of punctuation at the correct time. Each little period, each hyphen, each dash conveys meaning to the reader. And when the conventions of punctuation are ignored, readers tend to become confused. As I teach every single one of my clients, the point of all business writing is clarity. If a document--whether email, letter, memo, or report--isn't clear, no business is going to get done. Period.
Introduction to Autoresponders
If you've reached the point of exhaustion trying to keep up
with answering the mountain of emails that threatens to
bury you alive every single day, you're ready to learn
about autoresponders.
What Good Is An AutoResponder?
A term that confuses just about everyone is "autoresponder". When I mention that to friends or associates, they almost always reply with a blank stare, a "what the heck is that", or "I don't like those at all". Even though the concept is very simple, autoresponders are very, very powerful if properly used.
Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address
If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your website visitors to let you have their, oftentimes guarded and protected, email addresses.
Promote Your Web Business With Every Email You Send!
Website owners are always on the lookout for new ways to promote their business. What if I told you could advertise your business every time you send an email and it wouldn't cost you a dime?
Save Time By Creating Email Signature Templates
If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate. For example, email-based article submissions generally accept only plain text in-message formatting and require rigorous adherence to detailed submission guidelines involving the placement of bylines, the structure and length of the article body and the arrangement and length of bio-boxes and other inclusions - any deviation from which will result in a refusal of submission. Aggravatingly enough, these submission requirements are often so completely different from one submission site to another that it is difficult if not impossible to keep them straight without an entire set of templates.
Keep Your Work From Home Newsletter From Being A Spam Filter Casualty
It's hard to get your email through to clients, friends and family with all the Spam Filtering going on these days. If you are a Home Based Business owner that sends out a newsletter regularly you'll want to keep the following tips in mind to make certain your Work At Home Newsletter is getting through all the Spam Filters.
All I Really Needed to Know About List Building I Learned From Stephen King!
I have always been an avid reader of Stephen King's writings over
the years, he's one of the few authors that I can safely say
I have read everything he has written. Granted, I am a couple
of years behind, but I do manage to catch up as I get
the time and opportunity to read him.
|
