What Is Wrong With Email Marketing?
If you are active on the web promoting your products, affiliate programs or services, you probably sense where I'm going with the title of my article. We all put a lot of effort into our internet business. We all have the same hopes and dreams about where our internet business will go. Unfortunately we are all depended on too many variables that have to be just right at the right time. What is he talking about you might ask. Let's take a simple example. Listening to self declared gurus of internet marketing they all tell you the same thing. "You have to build your list", by that they mean your email list. After following this advice and spending hundreds of dollars in opt-in email leads and maintaining a list of over 5000 subscribers I was pretty convinced that success is just around the corner. This is as far away from the truth as human possible. I'm running a newsletter delivered daily and I send additional sales letters to pitch some of my affiliate products. I track every email with ad tracking and click through analysis. Guess what? Nothing! Sending daily emails and sometimes an additional sales letter would trigger something, at least a wave of cancellations, don't you agree? Well, my conclusion of this mess is that over 90% of the emails never passed the SPAM filters. This is devastating. As you know most people sing up for newsletters through their free email accounts. The few who use their regular email address unsubscribe within a few days. Don't get me wrong, newsletters are great and if done right they can help you to promote your business. I believe the key is that your newsletter needs to be unique and very narrow focused on a niche target. Going back to the email leads issue. Buying email leads from email harvesters it is a waste of money. Even if they are double or triple opt-in leads. Promoting a copied newsletter is a waste of money. Why bother to promote something that is already promoted hundreds of times? If you are targeting the people who are looking to make money online, your target audience is pretty narrow and they probably have already subscriptions to one or another form of marketing newsletter. I'm actually shifting my focus completely and put a newsletter together to help people to get started with real estate investments, especially Florida real estate. As you can see this is a very narrow target audience. If I get a couple of hundred subscribers I will be happy. If you're interested send an email to mailto:pdobler@suncoastrenttoown.com I will let you know when the newsletter will be available. The bottom line of my story is, don't advertise to the advertiser. You just waste your time and money. That's the main reason why people getting frustrated with their internet business and simply quit. This is like car dealers advertise solely to other car dealers. What do you think will happen? I know what you are thinking. What happened to him? Didn't he tell us in his article "Where's the Traffic?" that email lists are the cure to non-visited websites? Yes, that's true. I still believe that autoresponders are good business practice to communicate with your customers. I just didn't see the value of buying email leads. Yes, I changed my opinion, which is plain human nature and happens to all of us. I hope this made you think a little bit and if you can turn your business into the profitable margins based on my little advice please let me know. I'm eager to hear if somebody actually is listening to what I have to say. Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner.
Learn more about the concept of residual income at http://www.fl-home-biz.com or send a blank email to mailto:pdobler@getresponse.com
Related News
|
 |
|
|
RELATED ARTICLES
Protect Yourself Legally with an Autoresponder Service
Another powerful reason for making the switch from using
the unlimited autoresponders that come free with your web
hosting account to paying a monthly fee for an
autoresponder service is improved legal protection.
Spam! Whats the Real Problem
Most people now know the official definition of spam- Unsolicited Commercial Email (UCE for short).
4 Time-Saving E-Mail Tips!
E-Mail is still the most widely used Internet tool available today. Virtually everyone who has Internet access has an email account, and for the Internet Marketer this opens up a huge possibility for more business.
Keep Your Work From Home Newsletter From Being A Spam Filter Casualty
It's hard to get your email through to clients, friends and family with all the Spam Filtering going on these days. If you are a Home Based Business owner that sends out a newsletter regularly you'll want to keep the following tips in mind to make certain your Work At Home Newsletter is getting through all the Spam Filters.
A Review on Email Go Getter System (EGGS)
A Review on Email Go Getter System (EGGS) by Martin Lee
Free Email Accounts ? Pros and Cons
Free email accounts are great if you want to hide your identity. They are great to sign up for free stuff. They are also very popular for SPAM emails and due to this they also filter too many non-spam emails as well. Ever wondered why you haven't heard from a friend lately. All a sudden no more emails, not even the forwarded jokes. Your friend just disappeared and you scratching your head what you have done to tick him/her off.
Email Marketing - Building A Mail List
Millions of people use their computer everyday as a form of communicating with others by sending messages through email.
A Cool Email Communication Tip
If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. First you would try to figure out what "Big Bear" and "Giant Eagle" meant. You would surmise that these must be important names because they are capitalized ? but you still don't have enough information to go on.
To Lead or Not to Lead?
Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of Advertising..
Guideline to Hiring an Email Marketing Company
A common practice in today's e-commerce environment is to use email marketing campaigns to launch advertising initiatives for products and services offered online. Since 2003, CAN-SPAM laws were enacted to protect consumers from abusive spammers and email marketing exploits have been harnessed. Once again, email campaigns are a viable marketing tool in the e-commerce world.
Why Email Marketing Matters
According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're not sending out at least monthly email newsletters to your subscriber base, you should be. The true cost comes from acquiring the prospects and clients, not the three or four hours needed to create a monthly newsletter.
10 Ways To Quadruple Your Sales with 232%
1. When you make your first sale, you need to follow-up with the customer. You could follow-up with a nice "thank you" email and include an advertisement for any other products you sell. I advise to follow-up every few months or weeks even!
How Opt-in Email Marketing Helps You In Your Online Business
The consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to "opt-out". They may choose not to open up your email ads or simply "mute" their remote control so that they don't listen to your audio message.
Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer's desk, lumps are just the ticket. I love direct mail for small business marketing and I'm particularly fond of something I call "lumpy mail." Lumpy mail is a direct mail piece or package with some dimension to it. A box is lumpy mail. A balloon arrangement, a kitten, a hoola hoop. You name it. The point is you just can't ignore a piece of lumpy mail.
Why You Need a Newsletter
If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion. Newsletters can not only inform your customers of future events, discounts, and services, but can serve as a helpful source of information for you to analyze the growth and success of your business.
People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips
People tend to forget their subscriptions. Sometimes they don't
even know why they subscribed to your newsletter. Especially if the
person is seeking for information, he/she will subscribe to every
ezine or ecourse that will come across their search. They don't
remember it after a while. If you send email to them after few months,
they simply accuse you of sending spam.
Sucking in Readers: Proven Ways to Increase Reader Interaction
You've probably heard this educational philosophy:
How to Do an E-mail Interview in 9 Easy Steps
Need a fresh idea for your e-zine content? Do an interview!
Email Etiquette III
Further to my previous issues this subject continues - part III.
5 Ways to Get Better Email Marketing Data Quality at Point of Collection
Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.
|
