Using A Simple Idea to Target Your Audience
A wonderfully easy and free concept that many people seem to overlook during their online marketing career is the survey. If you are looking for programs to promote or ideas for articles, you really need not look much further than your own opt in list. Your list subscribers are a wealth of information right at your fingertips. Surveys can be as simple as asking one single open-ended question or as complex as using an entire form with several different types of questions and categories involved. These categories can range from open ended to multiple choice down to the yes or no variety. You will be amazed at the response you can receive just by showing your interest in your subscribers wants and desires. This approach can help you master the market in providing people with what they really want, whether that be a particular type of product, or a piece of information or instructions to make their online business more beneficial to them. In your initial email, it's always a good idea to notify your respondents that they will be notified of the results in a special email. If you send this out to your ezine subscribers, you can notify them that the results may be used in a future edition of your newsletter. I would also recommend offering a free gift to them for taking the time out of their day to help you with your project. Your respondents time is extremely valuable to them, so make it worth their while to spend a few minutes of it with you. Once you have tallied up your answers, now is the time to look into a solution or idea for what seems to pique their interest or a problem that seems to be affecting a majority of them. Remember, people online are always looking for something that will help them, whether that be something such as losing weight or making their business advertising more beneficial to them. The subject possibilities are endless. The ideas for survey questions are as different as the people who answer them. As you research solutions or products that might benefit them, you will become more aware of what may or may not work and this will come through to your readers. This simple action will help them to begin equating you with someone who is helpful, someone who cares and hopefully someone they can trust. Ask anyone who has their own list and they would probably tell you, building trust and a relationship with your readers is one of the most important things you can do with regards to your list and in my view this is what should be your ultimate goal. About The Author Kellie Marzolf publishes the GoForTheGold Directory Newsletter where you will find informative articles on marketing, promotion, and ezines. Weekly safelists to join, useful resources and free bonuses in every issue. Begin your subscription today: http://www.goforthegolddirectory.com
kellie@goforthegolddirectory.com
Related News
|
 |
|
|
RELATED ARTICLES
Creating Demand With Email Newsletters
You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site's daily visitors are still in single digits and your sales are...well let's just say that early retirement is no longer an option.
A Guide To Automated Email Marketing
You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.
Use the ?Reply All? Function in Email Judiciously
Type "email etiquette" into the search bar of any popular search engine and you'll get over one million hits. Because email is used so broadly, it poses certain problems for the professional who is attempting to communicate well. Any of those over one million hits will tell you the benefits of using email to conduct your business because it is a fast and efficient form of communicating. However, email is often the least preferred method of communicating by many readers.
Your Newsletters Are Pretty Lame If You Are Doing These 7 Things
I remember the good old days of the internet when it was a real treat to subscribe to someone's newsletter and receive all their wonderful information through the convenience of your email.
Paradigm Shift for the New World
In the business world, the primary focus is on selling products and generating sustainable and profitable income. In any organization, the results are dependent on the activity of the organization sales, the quality of the product and service as well as the approach to advertising and marketing. The competition is fierce and every avenue to promote and sell must be maximized.
Creating A Newsletter And Making Your Website Magnetic
Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve the desired results.
The Magic Of Email
These days email is taken for granted and used perhaps
without fully appreciating its power.
Autoresponder Services Improve Your Profits
Perhaps you, like me, have web hosting that includes, free
of any extra charge, unlimited autoresponders. That being
the case, you might be inclined to balk at any suggestion
to start paying for them.
Building Relationships Takes Time: Overcoming the Overnight Surge Urge
Whenever we talk to a new or a "we hope to land soon" client, we are careful to stress the relational aspect of newsletter marketing. In fact, we go lengths to tell people that it takes time to build a list, time to develop trust, and time for people to feel comfortable enough to make the contact to initiate a purchase.
10 Reasons to Outsouce Your Next Email Marketing Campaign
So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to consider??
E-mail Whitelist Etiquette
A big-time dilemma is brewing online. In an understandable attempt to bypass all that annoying spam, e-mails that onliners want to receive are getting lost in the shuffle. Newsletter subscription requests are not being completed and important e-mails are not getting to their intended parties.
Do You Build Or Buy? (Tips On Leadgeneration)
Every marketer needs leads, they are the lifeblood of your
online business. However not every marketer knows how to
effectively "work" their leads.
Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer's desk, lumps are just the ticket. I love direct mail for small business marketing and I'm particularly fond of something I call "lumpy mail." Lumpy mail is a direct mail piece or package with some dimension to it. A box is lumpy mail. A balloon arrangement, a kitten, a hoola hoop. You name it. The point is you just can't ignore a piece of lumpy mail.
Email Etiquette IV
Further to my previous issues this subject continues - part IV. This month I'll share on Blind Carbon Copy (BCC) field and the use of backgrounds for your emails. The use of Bad language in emails will also be mentioned.
The 8 Biggest Newsletter Marketing Mistakes
Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services.
Spam Check Your Newsletter for FREE
Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Internet marketing gurus have written about the problems that spam is causing honest, hard working Internet marketers.
NCOA for Email - Is Your Email Address List Clean and Up-To-Date?
Introduction
Protect Yourself Legally with an Autoresponder Service
Another powerful reason for making the switch from using
the unlimited autoresponders that come free with your web
hosting account to paying a monthly fee for an
autoresponder service is improved legal protection.
Free Email Accounts ? Pros and Cons
Free email accounts are great if you want to hide your identity. They are great to sign up for free stuff. They are also very popular for SPAM emails and due to this they also filter too many non-spam emails as well. Ever wondered why you haven't heard from a friend lately. All a sudden no more emails, not even the forwarded jokes. Your friend just disappeared and you scratching your head what you have done to tick him/her off.
Raid Your Autoresponder Attic For Content
Why you need new website content.
|
